Essay Proposal

Proposed essay title or topic
A semiotic reading of branded and supermarket own brand food packaging.
(beans, soup, tined food).

or

A semiotic reading of supermarkets and their intended markets.
(Waitrose, Sainsbury’s, Tesco, Iceland.)

or

Something completely different.


Main issues addressed in essay
- How supermarkets have their food packaging to be aimed at specific markets.
- Class Distinctions (how are the views of the markets shaping the markets, how can these be altered?)
- Language, and visual language. How the branding of the supermarkets aims toward specific class markets.
- How some supermarkets aim their branding at a specific market, rather than by promoting products. I.e. Iceland Vs M&S

Visual material
Food Packaging
Branding material from supermarkets

Theoretic Approaches
Critical Theory, Semiotics

Theorists to refer to
Adorno, Althusser, Foucault, marx


Books
Crow, D (2003) An introduction to semiotics: Visible Signs
Silverman, K (1983) The Subject of Semiotics
Chandler, D ((2002)The Basics, Semiotics
Hall, S (2007) This means this, This means that: A users guide to semiotics
Storey, J (2006) Cultural Theory and Popular Culture