1. Using supermarkets as a social frame to understand the methods used to maintain a hegemonic capitalist state.
2. The roles of workers and those who control the means of production.
3. Determines, the political, social and cultural shape of society and its future.
The base and the superstructure.
4. How a society produces its means of existence.
5. Relationship between ones class position and the mode of production.
6. The ruling class must represent their interests as the common interest of all members of society. (Through branding, and ideology).
7. Focus of economical changes, which produced it audience/market. Credit crunch, advertising cheap alternatives to the working class, while the middle and ruling classes remain largely the same. However the ruling class must suggest that it effects them also, in order to maintain control. (6)
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