A First Look at Communication Theory ~ Em Griffin

Framing in Communication Theory

In communication theory, and sociology, framing is a process of selective control over the individual's perception of media, public, or private communication, in particular the meanings attributed to words or phrases. Framing defines how an element of rhetoric is packaged so as to allow certain interpretations and rule out others. Media frames can be created by the mass media or by specific political or social movements or organizations

Reading Around Communication Theory

Semiotics and Communication: Signs, Codes, Cultures (Part I "Semiotic Theory and Communication Theory")
by Wendy Leeds-Hurwitz. 226 pgs.

Foundations of Communication Theory
by Kenneth K. Sereno, C. David Mortensen. 372 pgs.