Lecture 4 Notes - Communication Theory

Laxwell

Who says what to who, in what channel, to what effect.

Who is it who is passing on the message, via what context, be it telephone, letter or presentation and what is the result of this.

Traditions of Communication Theory (methodologies)

Cybernetic

Semiotics

Phenomenology

Trasmissional / Constitutive

Rhetorical

Socio-phsiological

Socio-cultural

Critical theory

Shannon & Weaver Bell Laboratories

Information Source > Transmission > Receiver > Destination

....................................................Noise........................................

"During the lecture i noted that this theory was interesting."

It made sense and was applicable to design context.

Client > Designer > Media Outlet > Audience

..............................Noise...........................................

"Graphic Design is the removal of noise"

Cybernetics / Weiner, 1948

Switch between mathematical, physiological, biological and social frames of reference.

> System theory

Semiotics

Signs communication.

Analyzing society as a structure.

Using the language of medicine as an example. The voice of science. They all work together to generate the impression of science, knowledge and cleanliness. (biological reference).

The design of these products follows this language. So what implications does this have on me as a designer?

Using semiotics to analyze and image. The aesthetics of colour, form and context.

> For more on this read into R. Barthes